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Business Development For Dummies

Language see all. Topic see all. Age Level see all. Publisher see all. Condition see all. Like New. Strategic Initiatives or Partnerships : To enter a new market, will it be worth going solo by clearing all required formalities, or will it be more sensible to strategically partner with local firms already operating in the region?

Understanding Why You Need Business Development

Assisted by legal and finance teams, the business development team weighs all of the pros and cons of the available options and selects the one that best serves the business. Will the latter option require an additional facility in the base country? Such decisions are finalized by the business development team based on their cost- and time-related assessments. Product Management : Regulatory standards and market requirements vary across countries.


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A medicine of a certain composition may be allowed in India but not in the U. These requirements drive the work of product management and manufacturing departments, as decided by the business strategy. Cost consideration, legal approvals and regulatory adherence are all assessed as a part of a business development plan.

Vendor Management : Will the new business need external vendors?

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For example, will shipping of a product need a dedicated courier service? Will the firm partner with any established retail chain for retail sales? What are the costs associated with these engagements? The business development team works through these questions. Negotiations, Networking and Lobbying : A few business initiatives may need expertise in soft skills.

Business development for dummies Anna Kennedy

For example, lobbying is legal in some locales, and may become necessary for penetrating the market. Other soft skills like networking and negotiating may be needed with different third-parties, such as vendors, agencies, government authorities, and regulators. All such initiatives are part of business development. Cost Savings : Business development is not just about increasing sales, products and market reach. Strategic decisions are also needed to improve the bottom line , which include cost-cutting measures.

The Basics of Business Development

An internal assessment revealing high spending on travel, for instance, may lead to travel policy changes, such as hosting video conference calls instead of on-site meetings, or opting for less expensive transportation modes. Strategic partnerships needed for these initiatives are a part of business development. The current state of the business in terms of SWOT analysis strengths, weaknesses, opportunities, and threats.

Compare Investment Accounts. You may have heard of Business Development aka Biz Dev departments in large organizations, but may not understand what they do or how you can apply their principles to your own business. To be successful at business development, you need to keep in mind that this role is a mix of sales, marketing, negotiations, networking, project management and contract review.


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  6. To get started with business development, I would suggest doing some good old-fashioned research. Before you decide to increase your presence in these markets, ask yourself the following questions:.

    Business Development For Dummies

    One of the easiest and fastest ways to increase the reach of your business is to work with companies that have a large customer base that would be interested in your product. Instead, cast a wide net of potential partners.

    As you brainstorm companies to work with, think about how they can add value to your customer base while avoiding direct competition, and vice versa. One fundamental rule to keep in mind when looking at a potential deal is that the best deals have never been done before! Finally, be sure to always leave a negotiation in a professional manner. You never know, you may end up working with that partner again in the future.